Job Description

Lifecycle Marketing Manager (Email & SMS)

At Primal Queen, we're on a mission to help women thrive through ancestral nutrition and high-quality, whole-food supplements. We believe women deserve better than synthetic ingredients, overcomplicated wellness advice, and products that don't deliver.

We're building one of the fastest-growing brands in women's wellness, and we're looking for a Lifecycle Marketing Manager to help deepen our relationship with customers long after their first purchase.

This is a high-impact role for someone who loves both strategy and execution—someone excited to own the customer journey, drive retention, and create meaningful experiences that turn first-time buyers into lifelong advocates.

Email & SMS Marketing

• Own the Email & SMS marketing calendar across campaigns and automated flows.
• Build, optimize, and maintain lifecycle automations in Klaviyo, including: Welcome, Browse Abandonment, Cart Abandonment, Post Purchase, Cross-Sell & Upsell, Subscription, Winback, Sunset.
• Execute SMS campaigns and automations (Postscript experience preferred).
• Collaborate with Creative to produce compelling emails and SMS campaigns that educate, inspire, and convert.

Lifecycle & Retention Strategy

• Develop and execute strategies that increase retention, repeat purchase rate, subscription adoption, and customer lifetime value.
• Build sophisticated customer segmentation and personalization strategies.
• Continuously improve the customer journey based on customer behavior and lifecycle stage.
• Identify opportunities to surprise and delight customers throughout their experience with Primal Queen.

Testing & Optimization

Own a structured experimentation roadmap across:

• Subject lines
• Messaging
• Offers
• Send times
• Segmentation
• Personalization
• Creative
• Landing pages
• Product recommendations

You'll use data—not assumptions—to guide optimization.

Analytics & Insights

• Analyze lifecycle performance and customer behavior.
• Build dashboards and reporting that clearly communicate opportunities and results.
• Surface actionable insights that improve retention and overall customer experience.
• Monitor retention KPIs and proactively recommend improvements.

Cross-Functional Collaboration

You'll partner closely with:

• Growth Marketing
• Creative
• Customer Experience
• Product
• CRO
• Leadership

To ensure every touchpoint delivers a seamless customer experience.

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